Once in a while I get random emails from publicists who clearly have no idea/do not care what I cover. I also get a lot of boilerplate messages that are inaccurate/do not apply to me. For example, one publicist this week emailed me saying we had worked together before and he would like to work with me again. Umm, we’ve never worked together and I have no idea who you are. Then I get the pitches for me to cover random things… like peanut butter. I cover nightlife events, celebrities, music, religious subjects, politics, lifestyle news, and a lot more… but within reason. If Matthew McConaughey came out with a new brand of peanut butter, OK. If Prince started endorsing Jiffy, OK. But not some indie peanut butter company (lol, “indie peanut butter”) that is trying to gain market share. There are plenty of food bloggers to whom you can pitch. There are plenty of bloggers in your hometown that might want to write about your company. There are plenty of bloggers based in the city where your factory is located that may want to write about the jobs you are creating. I am not interested. Sometimes I respond with “this is outside the scope of my coverage, but thank you for the information.” Most of the time I just delete the email. I don’t even like peanut butter.